Transform the multi-varied and complex data world into precise, clear and comprehensive information.
Supply specific recommendations so as to help our clients in taking decisions and concrete actions with relation to the subjects they trusted us with.
We are a market research company founded in 1990 by its current Managing Director, Juan Carlos Tejada, who became independent after a long and remarkable professional career.
From the very beginning, the main objective has been the company specialization, establishing a staff with the purpose of training and developing a working culture based on service and efficient answer to the client.
Besides traditional studies in massive and selective urban markets, we organize a field structure with a wide scope in all agricultural areas, which gives the possibility of carrying out research in this little-explored area.
In 1994, we carried out the first international studies with Jefferson Davies (Iowa, United States) and Napoleón Franco (Colombia). It was a key meeting, both professionally and personally.
From this alliance, Sondeo/Jefferson Davis was created. We carried out many works since then, reinforcing our professional relationship based on cooperation and professional enterprising profiles.
During the last few years, the development has been constant and permanent, in spite of domestic and regional crises. Not only did we consolidate an organization with human capital and professional value but also a client portfolio who have trusted Sondeo/Jefferson Daviesfrom the very beginning.