Transform the multi-varied and complex data world into precise, clear and comprehensive information.
Supply specific recommendations so as to help our clients in taking decisions and concrete actions with relation to the subjects they trusted us with.
In all cases, our job starts when the clients provide a clear definition of the problem, allowing us to carry out an adequate focus of the research from the sample design, questionnaire development, field study, systematization and processing of data, elaboration of statistical charts to the analysis, closing, final conclusions and strategic recommendations.
TYPES OF STUDIES CARRIED OUT
AD-HOC Studies
They are used to solve specific problems according to the client's needs.
We make a difference in the fact that our analysis goes beyond description and our strategic recommendations lead to concrete actions.
An additional advantage is our post-delivery service, open to satisfy needs, whether the client need it.
SISTEMATIC Studies
Although they are a variety of ad-hoc studies, they allow the research of data through a period of time, with delivery of consolidated results according to the client's needs.
RESEARCH DESIGN
QUALITATIVE Studies
They are centered in comprehension. They are applied in the first steps of the research. It has an exploratory end.
They are used with vague hypothesis and insufficient or out-of-date information.
Most usual subjects in which we develop our experience:
Advertising pre-tests
Pre-tests of logotypes and brand names
Consumer's behaviour
Concept tests
Product tests
Container tests
Small markets or with little access so that sample techniques cannot be
carried out.
New or unexplored concepts.
Tools for data collection:
Focus Groups
Small focus groups
Creative workshops
In - deph - interviews
Desk research
Techniques of analysis:
Qualitative analysis
Semiologic analysis
QUANTITATIVE STUDIES
Aimed at results, they allowed a quantified and statistical analysis of the phenomena under study.
Most usual subjects in which we develop our experience:
Brand image and positioning
Clients' satisfaction
Satisfaction of Human Resources
Market segmentation
Market dimensioning and Market Share
Flexibility of prices
Product design
Product test
Container test
Sale audits
Advertising post-test and exposure to media
Desk researchs
Tools for data gathering:
Face to face
Home
Coincidentales (street, selling points, others)
Tracking with a database (either of the client or ours).
Central localization (exhibitions, show rooms, etc.)
Telephone companies
CATI System
Paper based
Postal survey
Web
Mystery Shopping
Mystery Calls
Mystery Visitor
Techniques of analysis:
Bi-varied technique: statistical analysis focused in the study of 2
dimensions which are the most significant ones.
Types:
Crossed classifications
Correlation
Variance analysis
Simple regression
Multi-varied techniques: statistical methods that analyzed simultaneously
multiple measurements of each individual or object under study, which allows reproducing the real behaviour of the object analyzed, giving relevant data for the decisions to be taken in marketing.
Types:
Factorial analysis
Cluster analysis
Multiple regression
Co-joint analysis
In both cases, our strength and differentiation is based on our ability to present data in a crystal clear way plus the possibility of going beyond data, generating really valuable recommendations to our clients.
